Family product & engineering studio

Ideas become
working things.

We design and build digital products, analytics tools, connected devices and playful experiments — from the first question to a working release.

Selected work / 01—04

Different disciplines.
One product mindset.

How we work

Small team energy.
Full-cycle thinking.

01

Start with the real problem

No decoration for decoration's sake. Every screen, metric and mechanism should answer a clear question.

02

Build across disciplines

Product logic, code, data, electronics and visual language are treated as one connected system.

03

Release, observe, improve

A working version teaches more than a perfect presentation. We iterate from evidence, not theatre.

A studio for curious, useful things.

BadenMan Studio is a family studio bringing together products created by the Efremov family. It brings together product management, marketplace and e-commerce expertise, software engineering and physical prototyping.

The projects are different on the surface, but share one principle: technology should be understandable, practical and have a personality.