Start with the real problem
No decoration for decoration's sake. Every screen, metric and mechanism should answer a clear question.
Family product & engineering studio
We design and build digital products, analytics tools, connected devices and playful experiments — from the first question to a working release.
Selected work / 01—04
A life simulator on a small island: seventeen jobs, neighbours with their own stories, quests, cars and a home to make your own. Play offline or join a shared cross-platform island with real people.
A physical desktop companion with a face, moods and a changeable personality. The ESP32-based device reacts to attention and its environment, receives messages and connects to a personal web space.
A personal engineering lab for electronics, 3D printing, mechanisms and prototypes.
Since 2020 we have been building a product that helps sellers on Ozon and Wildberries work more efficiently and sell at a better margin: see sales and stock, forecast demand and margin, and stop assembling reports by hand.
How we work
No decoration for decoration's sake. Every screen, metric and mechanism should answer a clear question.
Product logic, code, data, electronics and visual language are treated as one connected system.
A working version teaches more than a perfect presentation. We iterate from evidence, not theatre.
BadenMan Studio is a family studio bringing together products created by the Efremov family. It brings together product management, marketplace and e-commerce expertise, software engineering and physical prototyping.
The projects are different on the surface, but share one principle: technology should be understandable, practical and have a personality.